Promotional Products ARE an Effective Advertising Tool
Findings from an independent national survey of Marketing Managers and Directors, revealed that:
83% of them believe Promotional Products play an important role in the marketing mix.
Almost 50% believe that Promotional Products increase sales by up to 10%.
43% of enterprises have increased their expenditure on Promotional Products during the past few years, primarily for branding and attracting new clientele, but also to encourage loyalty and create goodwill.
- Promotional Products allow you to target your preferred client with products that are relevant to them.
- Promotional Products have a much longer life-span than other forms of advertising.
- Promotional Products are often in the form of a 'gift' or 'give-away' and people are generally pleased to receive them. That is when the 'feel good' factor sets in for the supplier.
71% of business travellers surveyed at an international airport received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
56% of people kept their promotional product for more than one year.
76.4% said they kept their promotional product because it was useful.
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser